Din lumea bloggerilor, nu am intalnit pana acum decat doua persoane cu adevarat pasionate de lumea vinului – Iann si Bogdan (oameni care nu corespund nici ei profilului de “onanist“, descris atat de plastic de redactorul-sef al JN).

Dar cred ca macar ei vor gasi foarte interesant articolul acesta din NYT: Wine’s Pleasures: Are They All in Your Head? Concluziile studiilor prezentate sunt multe si interesante, dar se regasesc in mare parte in paragraful de mai jos:

[…] the more expensive consumers think a wine is, the more pleasure they are apt to take in it. The researchers scanned the brains of 21 volunteer wine novices as they administered tiny tastes of wine, measuring sensations in the medial orbitofrontal cortex, the part of the brain where flavor responses apparently register. The subjects were told only the price of the wines. Without their knowledge, they tasted one wine twice, and were given two different prices for that wine. Invariably they preferred the one they thought was more expensive.