Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.
Display-related advertising revenues in 2012 totaled $12 billion or 33 percent of 2012 revenues, up almost 9 percent from $11 billion in 2011.
Revenue (Ad Formats)
| Full Year 2011 | Full Year 2012 | |||
| % | $ | % | $ | |
| Search | 46.5% | $14,768 | 46.3% | $16,916 |
| Classifieds and Directories | 8.1% | $2,580 | 6.6% | $2,430 |
| Lead Generation | 4.8% | $1,522 | 4.6% | $1,689 |
| 0.7% | $213 | 0.4% | $156 | |
| Mobile | 5.0% | $1,596 | 9.2% | $3,370 |
| Display-related | ||||
| -Digital Video Commercials | 5.7% | $1,809 | 6.4% | $2,330 |
| -Ad banners / display ads | 21.5% | $6,811 | 21.1% | $7,721 |
| -Sponsorships | 3.5% | $1,121 | 2.3% | $845 |
| -Rich media | 4.1% | $1,315 | 3.0% | $1,113 |
| Total display-related | 34.8% | $11,056 | 32.8% | $12,009 |