It’s pretty clear why the newspaper business is under so much pressure and why readership is falling off. Our media consumption patterns are changing dramatically and rapidly. We’ve all read reports and written articles on it. As online marketers, we’ve changed our media strategies to accommodate this change in behavior, sure. But, it doesn’t seem real until you fundamentally examine how you’ve changed or how those around you have changed.

Un fragment dintr-un articol interesant, scris de Mark Kingdon pentru ClickZ.