The newspaper industry has been kicked around for a long time and it’s not going to take it anymore. Starting today, the trade group Newspaper Association of America will fight back with an ad campaign valued at $50 million. Retro-looking print ads will run today in 700 daily newspapers and in trade magazines, such as Advertising Age and online. The campaign tagline reads: “Newspaper advertising, a destination, not a distraction.”The campaign marks an aggressive effort to promote newspapers to advertisers in the face of declining circulation and shrinking market share.

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