The newspaper industry has been kicked around for a long time and it’s not going to take it anymore. Starting today, the trade group Newspaper Association of America will fight back with an ad campaign valued at $50 million. Retro-looking print ads will run today in 700 daily newspapers and in trade magazines, such as Advertising Age and online. The campaign tagline reads: “Newspaper advertising, a destination, not a distraction.”The campaign marks an aggressive effort to promote newspapers to advertisers in the face of declining circulation and shrinking market share.
Articolul complet, din New York Daily News, il gasiti aici.