Pana de curand, CPM-ul (costul-pe-mie = costul a 1,000 afisari de banner) a fost etalonul in care webmaster-ii isi exprimau oferta de advertising online. La nivel global insa, trendul este clar. Se apropie sfarsitul unei epoci.
Acest articol publicat de ClickZ – Retailers’ 2005 Online Advertising Outlook – este relevant, punctand mai ales impactul modelului de succes dezvoltat de Google – PPC/CPC (pay-per-click / cost-per-click) corelat cu reclamele servite in functie de cuvintele cheie cautate in motoarele de cautare.
In 2004, the majority of online retailers relied on their own in-house e-mail lists, not online advertising, to drive the most cost-effective, productive traffic to their sites. If you buy pay-per-click (PPC) search engine traffic, you’re in luck — these buys were a close second. Comparison search engine (shopping search) buys trailed behind PPC, affiliate marketing, and SEO (define). Portal buys, network buys, and other online placements didn’t even make the list.
Avantajul CPC este evident pentru clienti – platesc numai in cazul in care utilizatorul da click pe banner/link si ajunge pe site-ul lor. Mai mult, cata vreme reclama a fost afisata in functie de cautarea utilizatorului, utilizatorul a descoperit ceva in zona sa de interes si creste sansa ca acesta sa actioneze, odata ajuns pe site-ul clientului.
In Romania, Neogen a inceput deja sa isi dezvolte reteaua proprie de tip Google AdSense pe site-urile din grup. Linkurile sponsorizate au inceput sa fie utilizate de Vodanet.
Anticipez ca in maxim 3-4 ani, majoritatea covarsitoare investitiilor in online advertising se vor face pe baza modelului CPC si in Romania.
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Ich denke, die aktuelle Brand Eins Ausgabe im Speziellen, aber auch frühere Ausgaben sind eine ganz gute Quelle für kritische Wirtschaftsberichterstattung und Experten aus den unterschiedlichsten Bereichen.
voi kiitos!@Isadora kiitos!@Riikka kiitos!!@Maisie voi miten ihana mies sinulla, toivotaan että kirja löytyy paketistasi ;)@anonyymi kiitos!@bee kiitos!!@anonyymi hauska kuulla, toivon mukaan kirjankin ohjeet toimivat kotikeittiössä, se olisi tämän kirjan tarkoitus. 😉
The pandas are great, what a treat to be in their presence!About the traffic, I think one benefit is that in spite of the chaos, everyone is aware that there are bicycles on the street and they have to share the space with them.The food looks delicious, you are making me hungry again.
I am really worried about poor Matt. I just want to bring him home, fill him full of a hearty beef stew and let him nap for 8 or 20 hours.
I have signed up for your newsletter was receiving it and then no new ones. had to go to your site to get new ones.I wonder why I am not receiving the newsletter on my email.I live in Ct. and have been to Martha;s Vineyard. Love your blog. I am originally from ozarks of Ark. and foothills of Oklahoma.Rosie in Ct,
To be honest, I don’t know if I do. I have never really thought about clothing from an ecological standpoint – only food, papergoods and my rubbish. Thanks for this, it’s really made me think about it for the next time I buy new clothes.
En fait, tout dépend du moment où on meurt : il y a des gens qui meurent l’été où personne n’écoute la télé et donc qu’on ignore complètement, d’autres qui meurent en même temps qu’un autre évènement et on en parle à peine, et d’autre qui ont la chance de mourir pendant un creux d’actualité et qui ont donc le droit à une couverture médiatique importante.Et puis il y a ceux qui sont morts de leur vivant : qui s’est aperçu de la disparition de Roger Pierre ?