OK, e common sense ca au loc reduceri de costuri intr-una dintre cele mai grav afectate industrii, ceea ce afecteaza si bugetele de marketing. Vestea buna se prezinta insa asa:
To ride out a year where auto sales are expected to dip below 12 million units in 2009 and normally deep-pocketed dealers are struggling, experts predict that more spending will go toward online marketing that reaches consumers when they are ready to buy and researching their purchase. Fewer automaker dollars are predicted to go to magazines and newspapers, while TV will be used less often and with an eye toward greater targeting.
Mai multe despre planurile GM, Toyota si ale altor producatori gasiti in AdvertisingAge. Intre timp, si la noi se inroseste harta, intr-o vreme in care cursul de referinta al BNR depaseste, pentru prima data din 2004, 4 RON / EUR.