Zilele trecut citeam un story foarte interesant despre Instant Articles, solutia dezvoltata de Facebook prin care publisherii isi prezinta articolele direct pe platforma de socializare.

Publicat de prestigiosul MIT Technology Review, articol Facebook Instant Articles Just Don’t Add Up for Publishers este unul foarte interesant si vi-l recomand.

Ce mi-a atras atentia este insa urmatorul paragraf:

[The newspaper advertising] revenue stream is declining quickly, however, and is far from being replaced by digital ads, which in the first quarter of 2015 yielded only $14 million a month in revenue (15 years ago, before digital balkanized the business, the Times was averaging more than $100 million a month in ad revenue).

Interesanta folosirea termenului asta, pana acum credeam ca este un concept local, prin care ne recunoasteam limitarile geografice. Well, se pare ca nu e asa.