Financial Times explica:

Faced with a downturn, many businesses cut advertising and marketing spend. But it’s their biggest commercial mistake.

In every recession of the past 90 years, independent studies show that the businesses whoincrease their advertising spend are the ones who survive the tough times and thrive afterwards.

That’s why we’re still advertising. Make sure you are, too.

Read the McKinsey study

Read Patrick Barwise’s report

via headvertising.